Studio Controls
25,000
2.5K
50K
150K
300K
500K
Quick:
AdX + M2 Floors Active
Ad Units for Selected Screen
Screen 1: Dashboard
N
Native In-Feed Banner
Safe Zone · Seamless UI blend
F
Sticky Footer Banner
Moderate Friction · Continuous
I
Mid-Flow Interstitial
CHURN RISK
Severe friction if on active task
R
Opt-In Rewarded Video
Safe Zone · Highest eCPM
Moderate Friction Zone
9:41
5G
Red Zone:
Churn Hazard (mid-task interstitial)
Amber Zone:
Moderate Friction (dashboard banner)
Green Zone:
Safe Zone (rewarded / native success)
Retention Health
100
/ 100 PTS
Retention Impact:
• Baseline: 100 pts
• Deductions: 0 pts
• M2 Guardrails Active (-40% friction)
✓
Protected Retention Flow
Zero task disruption. Session velocity and App Store 5-star rating safely preserved.
Revenue Lift Model
Monthly Revenue Comparison
1. Baseline (Standard Setup)
$0
2. + Google AdX Demand (GAM)
$0 (+20%)
3. + AdX & M2 Dynamic Floors
$0 (+34.4%)
Estimated Monthly Net
$0
eCPM blend: $11.50
Incremental Annual Lift
+$0 / yr
AdX + Floors Combined
Step 1: Google AdX Demand (GAM)
+20% Lift
Step 2: M2 Dynamic Price Floors
+12% Add-on
Net Annual Run-Rate:
$0
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